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OverCat Startell is a full-service communications agency specializing in influencer campaigns, content creation, analytics and event planning for Canada and the U.S.
Audrey Hyams Romoff established OverCat, a public relations agency specializing in lifestyle campaigns, in 1990. The company has worked with blue chip clients including Maison Birks, Shoppers Drug Mart, Longines, Estee Lauder, Leon’s Furniture, Victoria’s Secret, Winners, HomeSense and Crate & Barrel. With the boom of influencer relations and digital media, OverCat has merged with Startell, an AI-based influencer technology platform specializing in data analysis and discovery.
We are strategists. OverCat Startell works closely with our clients to develop programs that will generate maximum impact on budget. Every aspect of the campaign, from social media and events to production and reporting, is tactical and methodical.
Influencer Campaigns
We understand the importance of choosing the right influencer partners to amplify your message and connect with your target audience in an authentic way. OverCat Startell specializes in linking brands with powerful macro and micro influencers that deliver results for both paid and organic programs.
Communications Campaigns
Knowing what is buzzworthy drives successful campaigns. We place an emphasis on promoting the unique and newsworthy, rather than simply pushing for the next placement. What sets OverCat Startell apart from other PR agencies is a seasoned team of communications experts managing the account, which allows us to provide elevated service in a time efficient way. OverCat Startell dedicates its resources to ensure that every element of the campaign is successfully managed.
Social Media
OverCat Startell’s services include:
Profile strategy and management
Copywriting
Content creation
Competitive analysis
Boosting and advertising
Reporting and performance tracking
An effective social media campaign must create engaging, informative content in order to be considered a valuable resource that keeps people coming back, while also attracting new followers. The world of social media is constantly evolving. It is imperative to work with a dedicated team that keeps up-to-date with trends and can make suggestions and adapt content plans in real time.
Media Relations
OverCat Startell will cultivate, grow and sustain long term interest in your brand that will drive sales. OverCat Startell’s relationships are one of our greatest assets. Our clients rely on our access to top journalists, influencers and tastemakers to share their stories.
Influencer Analytics & Reporting
We understand the importance of research and development to drive economic growth. In this digital age, transparency and authenticity are paramount. OverCat Startell offers a platform that provides advanced metrics to ensure your brand makes the right choices that will maximize return on investment. Services include: influencer discovery and analysis, campaign tracking, performance tracking, ecommerce sales tracking and data generation.
Celebrity Relations
OverCat Startell has extensive experience connecting brands with like-minded celebrities to amplify your message. Our strong relationships with agents, managers and celebrities allows us to:
Identify the best celebrity spokespeople to represent your brand
Facilitate red carpet styling opportunities
Gifting for major events and award shows
Host celebrities at client events
Production
OverCat Startell provides content production services, from planning and executing photo and video shoots, to talent casting and editing. Our approach combines creativity with strategy to produce on-brand assets that bring our clients’ visions to life.
Event Planning
A successful event requires extreme attention to detail and thorough planning. The guest experience from start to finish should be well thought out and seamless. OverCat Startell has extensive experience planning store openings, celebrity appearances, VIP client events, product launches, charitable events, media and influencer trips and more.
Sponsorship Management
The right partnerships can amplify your brand message. OverCat Startell has over 30 years of experience identifying sponsorship opportunities and managing brand sponsorships.
Crisis Communications
Your reputation is your brand. We are proud of our reputation and will protect yours. OverCat Startell builds proactive, always-on crisis communications plans to prepare for a variety of potential situations. We also specialize in real-time crisis communications plans.
Media Training
OverCat Startell offers media training services and specializes in the development of Brand Experts/Spokespeople. Our services include identifying and media training spokespeople, as well as developing clear and concise brand messaging, to ensure each of our partners’ voices are heard, loud and clear.
